The salon website you've always wanted.
A website platform finally built by and for salon owners.
Beautiful, fast, and built to book. You can change anything yourself in minutes, with no tickets and no $99 edits. Our team runs the SEO and Claire writes it in your voice, so you stay focused on the chair.
done quietly well.
Your website is holding you back.
You email your “website guy” to change one price, wait three weeks, and get billed $250. You fought Wix on a Sunday and mobile still looks broken. Ten logins, a wall of acronyms, none of it about hair. Meanwhile the salon down the street ranks first on Google. It doesn’t have to feel this way. One platform replaces the whole patchwork, for less than you’re probably spending now.
See what’s wrongYour digital presence in one platform.
It's this easy.
The day-to-day changes that used to mean a support ticket or a $99 invoice now take a minute in your Studio.
Hired a new stylist?
Fill in the photo, bio, specialties, and booking link once and they’re live on your team page before their first shift. No web developer needed.
Raising your prices?
Edit a price in your Studio and every service page, booking flow, and price list updates instantly across the whole site. Not a single ticket.
Star stylist this month?
Flip a switch to feature a stylist at the top of your team page and on the homepage. Reward your people without touching a line of code.
Launching a new service?
Pop in the name and price. Claire drafts the description in your voice and the SEO page builds itself, ready to rank.
Got a new review?
Every new review is flagged the moment it lands, with a reply written in your salon’s voice. Read it, approve it, it posts.
Changed your hours?
Set your hours in one place and they update on your site and your Google Business Profile automatically. No more out-of-date listings.
Running a promo?
Create a limited-time offer with start and end dates. It goes live on your site and booking page instantly, and comes down on its own.
Got new photos?
Upload your latest work and we optimize every image. It’s live in your gallery in seconds, no resizing required.
Getting found is the hard part. That’s our job.
A beautiful site is step one. The platform is engineered to rank, and on the Site + SEO + Claire plan our team does the work to put you at the top of Google, the local Map Pack, and the AI answers your clients now ask first.
Built for SEO from the ground up
Schema, 90+ page speed, and the structured data Google and the AI assistants actually read, on every page and every plan. The foundation most platforms skip.
Top of Google, the Map Pack, and AI search
We get you found where clients look: organic results, the local Map Pack, and when someone asks ChatGPT, Claude, Gemini, or Perplexity for a salon nearby.
Done-for-you, with a monthly report
On the Site + SEO + Claire plan our team does the ongoing work: local rank, content, and Google Business. A plain-English report shows exactly what shipped.
Grows with the web, free
When a new standard lands, like llms.txt or a Google change, we ship it to every salon on the platform. No hourly bill because the internet moved.
Everything they say you should care about.
Every acronym below is real, and every one quietly decides whether you get found and booked. You still shouldn’t need a second language to run a salon.
Field glossary rev. 47 · required reading (they say)
SEO
Continuous remediation of crawl-budget, indexation, and ranking-signal deficiencies across on-page, off-page, and technical surfaces.
AEO
Structuring entities and claims so LLM-backed answer engines can extract, attribute, and cite your content.
GEO
Optimizing content salience within generative retrieval pipelines. See also: RAG ingestion eligibility.
SERP
The ranked result surface. Subject to feature volatility (local pack, AI Overviews, PAA) impacting organic CTR.
LCP
Render latency of the largest above-the-fold element. Hold under 2.5s at p75 or face CWV demotion.
CLS
Aggregate of unexpected layout-shift scores. Budget: 0.1. Web-font swaps count against you.
INP
Worst-case interaction latency at p75. Replaced FID in the 2024 Core Web Vitals set.
CWV
The LCP / CLS / INP triad. A confirmed ranking signal, measured at field p75 via the CrUX dataset.
JSON-LD
Serialized schema.org structured data embedded per-URL to assert machine-readable entities to crawlers.
NAP
Cross-citation consistency of Name, Address, Phone. Variance across directories degrades local-pack trust.
GBP
Google Business Profile. Requires category curation, attribute completeness, UTM links, Q&A, review velocity.
GMB
Deprecated name for GBP. You will, regardless, keep being sold services under this name.
CTR
Click-through rate at the SERP-feature level. Segment by query class before drawing conclusions.
EEAT
Experience, Expertise, Authoritativeness, Trust. Quality-rater heuristics shaping site-level perception.
TTFB
Time to first byte. Server response latency, inflated by cold starts and unoptimized origin chains.
A back office that doesn't fight you.
On the left: the WordPress-and-a-dozen-plugins mess most salons inherit. Upsells, expired licenses, security nags, sixteen menus. On the right, your Studio. One calm place that only ever shows you the next thing worth doing.
Design around you
We design your site around your Brand DNA: your colors, your voice, your services. No page builder to wrestle with, no blank canvas to stare at.
Launch in days
A beautiful front end and an easy-to-run back end, ready for clients to book the moment it goes live.
done quietly well.
Focus on your craft
You do what you do best. We handle the SEO, the content, the reviews, and the marketing busywork.
Grow on autopilot
Claire and our team keep you climbing Google and getting found by AI every month. You just keep doing great hair.
Two plans. Both built for salons.
Start with a free scan, then pick the plan that fits. Month-to-month, no contracts, no setup fees.
The website, done right and easy to run.
See what’s wrong- ✦Beautiful front end, 90+ Core Web Vitals
- ✦Easy-to-admin Studio back end
- ✦Online booking, routed to your system
- ✦Services · team · pricing · gallery
- ✦SEO foundations shipped by default
- ✦Plugin-free, secure hosting with backups included
- ✦Brand DNA + unlimited edits
We run your marketing. You run your salon.
See what’s wrong- ✦Done-for-you SEO (our team executes)
- ✦Local rank, Map Pack & Google Business
- ✦Monthly content + pages produced
- ✦Claire: your AI, writing in your voice
- ✦Review strategy + drafted replies
- ✦AI visibility + monthly reporting
Salon owners don’t go back. Here’s why.
Our new site books clients while we sleep. Bookings are up 40% since launch.
We went from page three to the Map Pack in two months.
Claire wrote every service page in our voice. I barely changed a word.
I cancelled a $2k/mo agency. This does more for less than half the price.
Two of four AI models didn’t know we existed. Now all four recommend us.
Honestly the best money my salon spends. It’s our whole marketing team.
Our new site books clients while we sleep. Bookings are up 40% since launch.
We went from page three to the Map Pack in two months.
Claire wrote every service page in our voice. I barely changed a word.
I cancelled a $2k/mo agency. This does more for less than half the price.
Two of four AI models didn’t know we existed. Now all four recommend us.
Honestly the best money my salon spends. It’s our whole marketing team.
Questions, answered.
Do I own my website?
Yes, it’s yours. Your domain, your content, your brand. If you ever leave, you keep the site and everything in it.
How fast is my site live?
Days, not months. We design and launch it for you. You review, we go live. No page builder to learn, no project that drags on for a quarter.
What if I already have a website?
Even better. We rebuild it properly, move what’s worth keeping, and preserve your domain and existing SEO history so you don’t lose ground.
Do I really need the SEO plan?
If you want to actually get found, yes. The Site plan looks beautiful; the SEO plan is what climbs you up Google’s Map Pack and gets the AI models to name you instead of a competitor.
What does Claire actually do?
Claire is your salon’s AI, on the Site + SEO + Claire plan. She writes your pages in your own voice, drawn from your Brand DNA. She drafts a reply to every review, watches where you show up on Google and in AI answers, and tells you the next move worth making. And our team uses that same Claire behind the scenes to run your SEO, reporting, and Google Business. Same intelligence, both sides.
Is there a contract?
No. Everything is month-to-month with no setup fees. Cancel anytime, though once you’re ranking and booking, most owners don’t.
How do I get started?
Run the free ninety-second scan. You’ll see exactly where you stand today and which plan fits. No card required, no obligation.
See where you stand.
Then watch us fix it.
Run the free ninety-second scan: your site, your Google ranking, your reviews, and what AI says about you. You’ll get an honest picture and a plan. No card, no obligation.