SSalonwins
Websites

A site that turns lookers into bookings.

A beautiful, lightning-fast front end your clients love, paired with an easy-to-admin back end that's yours to run. Both shipped together, built only for salons.

SEO foundations ship on every plan · no setup fees · cancel anytime

lumenandco.salonwins.com
Lumen + Co.
ServicesTeamBook
Brooklyn · est. 2016
Color, cut & care
done quietly well.
Book now
Balayage
Cut & Style
Treatments

The front end

A website that makes someone stop scrolling and book the appointment.

Fast, gorgeous, and built only for salons. Everything a salon site needs, wired and ready the day your domain switches over.

01 · Routed
One-tap booking above the fold

Routes to your existing booking system (Vagaro, Boulevard, Square, GlossGenius, Acuity, and more). A Book button on every screen, opening the one you already use.

02 · Intuitive
Stylist profiles that actually sell

Photo, specialties, hours, Instagram link. Each stylist gets their own searchable page, the kind that converts portfolio scrollers into appointment bookings.

03 · Simple
Service menu with flexible price modes

Fixed, from, range, or hidden. Each service shown the way that fits your pricing model. No plugin to configure.

04 · Eye-catching
Before/after gallery, cropped right

Photos at every aspect ratio, lazy-loaded, with alt text written for both readers and search. Looks great on the first scroll, not just on desktop.

05 · Synced
Reviews from Google, synced nightly

Pulls your latest reviews and aggregate rating from your Google Business Profile automatically. Updated every night. No copy-paste, no stale stars.

06 · Pocket-perfect
Mobile-perfect by default

Designed phone-first. That's where 78% of salon traffic lands, per our DataForSEO scans of thousands of salon sites nationwide.


The back end · Calm

The part agencies never hand over: yours from day one.

Studio is your calm back office: one place where every page, service, photo, and team member lives, with a readiness checklist showing exactly what’s left. No builders, no developers, no waiting.

1
Everything in one place

Pages, services, team, gallery, posts, testimonials, hours: all under one roof. No juggling three different logins or wondering which platform controls what.

2
A readiness checklist

Your Studio tells you exactly what's left to do before your site is launch-ready. No guesswork, no wondering what you're missing: just a clear list you can work through in minutes.

3
Update anything in under a minute

Change a price and every service page, booking flow, and price list updates across the whole site. Add a team member and they're live before their first shift.

4
No developers, no support tickets

The part agencies never hand over, redesigned for salon owners. You stay in control, and you don't need anyone to call.

Easy-to-admin StudioNo code, everOne calm back office
studio.salonwins.com
S Studio
L
Dashboard
Brand DNA
Website
Pages
Services
Services Collections
Team Members
Gallery
Posts
Testimonials
Tasks
Welcome back
Salon overview
Lumen + Co.
96
Site speed
#3
Search visibility
4.8★
Reviews
1,240
Visitors / mo
Your tasks
Reply to 2 new reviewsOpen →
Add Ava to the team pageOpen →
Approve Claire’s Bridal pageOpen →
Search visibility · “balayage brooklyn”
#3↑ up 4 this month

The everyday

Running it should feel this easy.

The day-to-day changes that used to mean a $150 invoice. Now just a minute in your Studio.

Hired a new stylist?
+ Add team member
+ Photo
Ava Romano
Senior Colorist
BalayageVividsCurly cuts
Live in < 60 seconds

Live in under 60 seconds.

Raising your prices?
$ Update pricing
Women’s Cut & Style$85
Full Balayage$240
Gloss Refresh$65
Bridal Trial$120
Updates 6 pages instantly

Updates 6 pages instantly.

Adding a new service?
+ Add a service
Balayage Deluxe
$285
✦ Compose with Claire
A hand-painted, lived-in blonde tailored to your tone — written in your salon’s voice…
SEO page builds itself

The SEO page builds itself.

SEO foundations, every plan

Every site ships ranked-ready. No plan holds the tech back.

LocalBusiness schema, Core Web Vitals, city-keyed service pages, GBP sync, and AI-ready structure ship on every plan, including the $375 Site. The difference between plans is who runs the marketing, not what your site can do.

LocalBusiness schema

JSON-LD for your hours, address, services, and aggregate rating: structured data that makes Google and AI understand who you are and what you do.

Core Web Vitals / speed

Sub-2s mobile LCP on every page. Edge-deployed globally. Your site passes Lighthouse out of the box. Not as a project, not for an extra fee.

City-keyed service pages

Every service gets its own page with a city-keyed title, meta description, and OG image. Auto-generated on launch, kept current as you add services.

GBP sync + SEO meta

Your Google Business Profile and website stay in sync. Titles, descriptions, structured data: correct everywhere, from day one.

AI/AEO-ready structure

Clear headings, FAQ schema, and location-keyed markup so your salon appears when ChatGPT, Perplexity, or Gemini answers 'best balayage near me.'

Analytics pre-wired

GA4, GTM, and tap-to-call attribution ready on launch. See which page brought the booking, not just that someone booked.


The difference

The same salon. A different internet.

Drag the handle to see what changes the day a salon moves to SalonWins.

lumenandco.com
Lumen + Co.
ServicesTeamBook
Brooklyn · est. 2016
Color, cut & care
done quietly well.
Book now
Balayage
Cut & Style
Treatments
geocities.com/lumensalon
✂ Lumen Hair Salon ✂ — Welcome!!!
Home | Services | Gallery | Contact Us
Your #1 Salon For All Your Hair Needs!
photo.jpg

We do cuts, color, and more. Please call to book your appointment today! We are open Tues–Sat. Walk-ins welcome (sometimes).

☎ CALL TO BOOK: (555) 010-1990
Best viewed in 1024×768 · You are visitor #004271
★ On SalonWins
Before
‹ ›

The switch

Your old site, ported with care. No rankings lost.

Most agencies tank your SEO during a redesign by losing redirects, dropping schema, or shipping a slower site. We treat the switch itself as the deliverable.

FROM
TO
Builder
WordPress + 14 plugins
One opinionated platform
Hosting
$30/mo on a slow shared host
Edge-deployed, included
Page speed
Mobile LCP 5–8s
Sub-2s LCP, all pages
SEO meta
Yoast traffic-light suggestions
City-keyed titles auto-generated
Schema
Empty or partial
LocalBusiness + Service + FAQ
Booking flow
Off-site, 3 taps before the calendar
Embedded, 1 tap from anywhere
Reviews
Last refreshed 2022
Synced from Google nightly
Edits
$95/hr to your old dev
Unlimited, included

The process

Audit to live in two weeks.

You see real progress every step. No black boxes, no “we’ll show you in a month.”

01
Audit

Run your current site through /grade. We see the real gaps in 90 seconds and hand you a prioritized plan.

02
Draft

A working draft of the new site lands in your inbox within 5 business days. You see the site before we discuss anything.

03
Review

You ride along live as we change copy, swap photos, and move blocks. No black box.

04
Launch prep

Redirects mapped from your old site, Search Console wired, GA4 verified. This is the step most agencies skip.

05
Live

Domain switches, you keep the keys. No retainer, no contract, unlimited edits included.


Plans

Two plans. One question: how hands-on do you want to be?

Both plans ship the same technology: the front end, the Studio, and every SEO foundation. The difference is who does the ongoing marketing work.

Site
“I want a great site I can run myself.”
$375/mo

The website, done right. Easy to run.

See what’s wrong
  • Beautiful, lightning-fast front end
  • Easy-to-admin Studio back end
  • Online booking, routed to your system
  • Services · team · pricing · gallery
  • SEO foundations shipped by default
  • Brand DNA + unlimited edits
Most popular
Site + SEO + Claire
“Run it for me. I want results, not homework.”
$970/mo

We run your marketing. You run your salon.

See what’s wrong
  • Everything in Site, plus:
  • Done-for-you SEO, our team executes
  • Local rank, Map Pack & Google Business
  • Monthly content + pages produced
  • Claire, AI writing in your voice
  • Review strategy + drafted replies

Month-to-month · no setup fees · cancel anytime · See full pricing breakdown →


Questions

What salon owners ask before they sign up.

How long until the new site is live?+

Most salons go live in 10–14 calendar days from kickoff. The draft is ready in 5 business days; the rest is your review plus the redirect/launch checklist. We don't rush past the redirect work, which is where most agencies tank your SEO.

What does it cost?+

The Site plan is $375/mo: the front end, the Studio back end, booking, SEO foundations, and all the tech. The Site + SEO + Claire plan is $970/mo and adds our team doing the work for you. Month-to-month, no contracts, no setup fees.

Do I lose my Google rankings if I switch?+

Not if it's done correctly. We map every URL on your old site to its new home, set 301 redirects, submit a fresh sitemap, and watch Search Console for the first two weeks. Rankings typically improve within 30 days because the new site loads faster and has better on-page signals.

What about my existing reviews, gallery, and booking system?+

Reviews import automatically from your Google Business Profile and refresh nightly. Gallery photos move over as part of the build. Booking: we keep your current system if you're happy with it (Vagaro, Boulevard, Square, GlossGenius, Acuity, etc.) and embed it cleanly.

Can I edit it myself once it's live?+

Yes. Every site comes with Studio, a clean back end for services, team, gallery, posts, FAQs, and hours, designed for salon owners, not developers. Edits are unlimited and included, so you're never charged per change. And if you'd rather not touch it, our team is one message away.

What's the difference between the Site plan and Site + SEO + Claire?+

Both plans ship the same tech: the front end, the Studio, SEO foundations, schema, speed, GBP sync. On Site, you run the marketing. On Site + SEO + Claire, our team does the SEO work and Claire writes the content and review replies. The difference is who runs the marketing, not what your site can do.

Start where it makes sense

Find out what your current site is leaving on the table.

Run a free 90-second scan. We grade your site, your Google ranking, your reviews, and what AI models say about you. Then we hand you the plan.

90 seconds · 8 dimensions · no signup required


Webuildthesite.WeruntheSEO.Clairewritesitinyourvoice.Yourunyoursalon.