Every few days something new lands for every salon on the platform: new features, sharper SEO, fixes. No upgrade fee, no migration, no project. You wake up already running it. Here’s the running list.
Your site can now do the asking for you. Three on-site quizzes — a Stylist Matchmaker that pairs visitors with the right person on your team, an Extensions Consult, and a Bridal & Events estimator — each in your brand and built to turn a browser into a booked-ready lead. See them all on the new Growth Tools page.
The video-background hero now takes a YouTube link or your own uploaded clip (mp4/webm) — no separate video host needed — and you choose how your words sit over it: a soft shade across the whole video, a neat panel just behind the text, or nothing at all.
Adding a section now opens a tidy, illustrated picker — sections grouped by type (Hero, Services, Team, Reviews and more), each with a little preview of its layout, so you choose by sight instead of scrolling one long list. We also added a new slim call-to-action bar you can drop in anywhere, with up to two buttons.
Your salon admin now works properly on a phone: the Services list keeps each service name pinned in view while the rest of the table scrolls sideways. The Search & Sharing settings on every page got a cleaner layout — a live Google + share preview on the left, the fields you edit on the right — and the little explainer notes now stay on the list screens instead of repeating on every single record.
We gave your salon admin a warmer, calmer redesign — a green sidebar, tidier lists, and clearer tools. The lead-magnet quiz editors now show real previews (the form, the success page, even a mock email and text message), and every page previews how its link looks when someone shares it.
Your home-page builder doubled to 33 section types — new hero styles, service layouts, team grids, a booking call-to-action, a contact + map block, an FAQ, and a new-client offer banner. And every section now has a color theme you pick with a swatch (light, dark, or your brand accent), so you can set the mood section by section.
Editing your home page now shows a live preview right beside it — drop in a section or rework your hero and the preview updates on its own, so you see exactly how it'll look before you publish.
Star the one or two services a stylist is known for and the matchmaker weights those higher — so someone after balayage gets paired with your balayage specialist, not just anyone who offers it.
New Success Page tab on each lead magnet — tailor the form heading + button, the post-submit confirmation copy, and add terms with links. Plus your ad pixels (Meta, Google, TikTok) now fire a conversion automatically when someone completes a magnet.
The matchmaker now builds from your actual menu — visitors pick a service collection, then the services within it — and matches them to the stylists you've linked to those services. Plus a 'how soon?' question so you can spot who's ready to book.
Every matchmaker and extensions submission now lands in your dashboard — a this-month count and a tap-in list of who came through, with their answers and result. Forms now collect first + last name, a required mobile, and an optional Instagram handle.
Your stylist-matchmaker quiz now flows in clean, brand-styled sections, and you can edit every question, answer, and section image right from your dashboard.
Drop a live Instagram grid onto any page as an addable block. It pulls your latest posts automatically, no plugin to install.
Tag a review to the stylist who earned it and the service it is about. It shows on both pages with Review schema, and you can add a client photo.
Every image you upload is now auto-optimized and served as WebP or AVIF at the right size for each screen. You just drop in the original.
Service and SEO drafts now read from your Brand DNA voice, so the copy Claire suggests already sounds like your salon.
Your booking button now rides every page and every scroll, and routes per stylist and per service so clients land on the right calendar.
New Google reviews pull in nightly and Claire drafts a reply to each one, ready for you to tweak and post.
New side-by-side pages versus WordPress, Wix, Squarespace and the big salon-website companies, with no spin.
Fixed a bug that made a few sections hard to read for visitors browsing in dark mode.
New onboarding reads your Google listing and current site, then builds three ready-to-pick designs in about fifteen minutes.
Every site now ships schema plus an /llms.txt file, so ChatGPT, Claude, Gemini and Perplexity can read you instead of a blank wall.
Unlimited stylist and service pages, each with its own schema. Never capped, never charged per page.
The owner dashboard was reshaped around what matters: site speed, search visibility, reviews this week and Google activity.
Hours, services and photos now sync from your Studio straight to your Google Business Profile.
First public release: salon websites built to get found, run from one simple Studio.
That’s the deal: the platform gets better in the background, and your site comes along for the ride. No upgrade emails, no migration projects.
Webuildthesite.WeruntheSEO.Clairewritesitinyourvoice.Yourunyoursalon.