Your salon's own AI.
She writes your site pages in your own words. She drafts a reply to every review in your voice. She watches your rankings on Google and the AI tools that now answer “best salon near me”, and every week she hands you the one or two moves actually worth doing.
Everything Claire does is grounded in your Brand DNA: the voice, the look, and the place that make your salon yours. Not a chatbot. The sharp member of your team who never clocks out.
Service descriptions, SEO copy, review replies: the writing that never gets done. Claire does it in your voice, grounded in your Brand DNA, then hands it back for you to keep or change.
Watch her write your balayage page.
Claire doesn't guess what your salon sounds like. She already knows.
When you join, we read your whole site (the words, the colors, the photos, the place) and distill it into your Brand DNA. From that day on, Claire weaves it into everything: the service pages she writes, the review replies she drafts, the moves she surfaces. You can sharpen it further with quick pick-A-or-B probes that let you train Claire to match your voice exactly.
Your balayage page reads the way your best stylist would describe it. Not the salon across town.
Three moves worth doing. That's the whole brief.
Most salon software hands you fifty numbers and calls it a dashboard. Claire watches everything (your reviews, your competitors, your rankings, your page speed) and surfaces only the moves that matter this week, with the real data behind each one.
She sends the next move, plus exactly why, in plain English.
She watches how people find you now.
Clients don't just search Google Maps anymore. They ask ChatGPT, Perplexity, and Google's own AI answers for “best balayage near me,” and those answers come from somewhere. Claire watches which salons get named and whether yours is one of them.
She watches your Google rankings and the structured data that tells search engines what your pages actually are. When your salon drops from an answer, she catches it with the structural reason and the fix, not just the number.
Writing is the visible part. Watching is the rest.
Done-for-you isn't a black box. It's our people working with the same data, the same Brand DNA, and the same AI you have in your Studio. You can see the numbers. They can act on them. That's the whole model.
Claire is built into your Studio. No separate tab, no paste-and-pray.
Open a service to edit and Claire is already there. One click to draft, one click to keep it. Your content stays in one place and goes live when you say so. Draft/publish, no accidents.
Honest about what she doesn't do.
Claire works on everything that lives in your website, Google listing, search rankings, AI visibility, and brand, plus what your competitors are doing online. That's her lane, and she knows it well.
What she doesn't touch: your booking calendar or client list. “These three chairs are empty Tuesday” needs to read your booking system (Boulevard, Vagaro, GlossGenius, Square). We don't replace those. We won't pretend to.
Her job is the part that comes before the booking: helping clients find you, trust you, and choose you.
Salon-fluent. Brand-grounded. Worth using.
Claire knows what moves the needle for salons: local search, review timing, the shape of your busy season. No generic small-business advice.
Every draft, every reply, every suggestion runs through your Brand DNA: your voice, your palette, your place. It reads like you because it is you.
Every move comes with where she found it: a review, a competitor's page, a real search number. Check her in ten seconds. No black box.
Most AI adds more noise. Claire decides what's worth your time. The seventeen things she could surface become the three that matter this week.
Your actual Google listing, your actual rankings, your actual pages. Real numbers, not generated answers about a salon she hasn't looked at.
The same Claire our customers use is what our team uses to run your done-for-you work: your SEO, your reporting, your Google Business connections. Same intelligence, both sides.
Salon owners don’t go back. Here’s why.
Our new site books clients while we sleep. Bookings are up 40% since launch.
We went from page three to the Map Pack in two months.
Claire wrote every service page in our voice. I barely changed a word.
I cancelled a $2k/mo agency. This does more for less than half the price.
Two of four AI models didn’t know we existed. Now all four recommend us.
Honestly the best money my salon spends. It’s our whole marketing team.
Our new site books clients while we sleep. Bookings are up 40% since launch.
We went from page three to the Map Pack in two months.
Claire wrote every service page in our voice. I barely changed a word.
I cancelled a $2k/mo agency. This does more for less than half the price.
Two of four AI models didn’t know we existed. Now all four recommend us.
Honestly the best money my salon spends. It’s our whole marketing team.
Start with a free site audit.
We scan your site against the eight things that move local rankings. Free, 90 seconds, no card. If we're a fit, you get the Studio, Claire, and our team running your marketing. Site + SEO + Claire, $970/mo.