Started with a site that loaded slowly on mobile and ranked for nothing. Three months of foundation work on the website and on-page SEO, then six months of consistent off-page lift.
Already ranking locally but invisible in AI search and answer engines. We focused on the AI visibility layer: citation cleanup, structured content, and prompt-aligned service page rewrites.
Came in mid-rebrand with an old domain, a new domain, and a half-finished GBP migration. We stabilized the site first, then ran a six-month review velocity sprint.
Want to be the first real case study on this page? Get in touch. We are selective about who we work with and will be honest about whether we are the right fit.
Vanity metrics don’t pay your stylists. These six do, and every progress report we send moves through them in order.
Your share of the rankings, how many of your target keywords sit on page one, and where you trend month-over-month.
PageSpeed scores on mobile and desktop, Core Web Vitals, and load time. Google ranks fast sites higher and clients bounce from slow ones.
How often ChatGPT, Claude, Gemini, and Perplexity name you when asked about salons in your market.
Direct activity on your Google Business Profile: profile views, direction requests, phone clicks, website clicks.
How fast new reviews are coming in, not just how many you have total. Google factors in recency, and so do clients reading them.
Total inbound: form fills, calls, DMs, booking-link clicks. The number that actually correlates to revenue.
Every metric we report has to trace back to a decision you can actually make in the salon. If we cannot draw the line, we do not report the number.
Webuildthesite.WeruntheSEO.Clairewritesitinyourvoice.Yourunyoursalon.