Your single most important free asset.
Categories, description, photos, Q&A, posts, services list. The piece of real estate every salon already owns, and almost nobody fully uses. We fill it out completely, then keep it active.
The panel Google shows when someone searches for you.
Your Google Business Profile is the panel on the right side of Google when someone searches your name, and the pin that decides who appears in the Map Pack for local searches. It's the most direct surface between you and someone in your city looking for a salon tonight.
The work is mostly filling in everything Google gives you space to fill in: the right primary category, secondary categories, a keyword-rich description, a complete services list with prices, photos that show your actual work, Q&A seeded with the questions you get asked every week. It sounds basic. Most salons have only half of it done.
Tells Google what type of business you are. Getting it wrong costs you Map Pack placements.
200 words of keyword-rich copy that explains who you serve, what you specialize in, and where you're located.
A full catalog with prices. Clients compare before they call, and Google ranks you for the services you list.
Your actual work. 20+ photos signals an active, high-quality business. Profiles with photos get 35% more clicks.
Seed it with the questions you answer at the front desk. It's a free content slot Google indexes and ranks.
Weekly updates signal an active business. Google weighs recency heavily when choosing who appears in the pack.
Complete profiles get 7× more clicks. That's Google's own number.
The Map Pack (the three salons that appear first for any local search) heavily favors complete profiles with active posting and a strong category match. There's no ad spend to buy your way in. It's the cheapest ranking gain available.
100% complete GBP vs. partially-filled profiles: Google’s own benchmark data.
Profiles with photos drive significantly more traffic than those without, per Google.
No media spend, no software, no retainer. A few hours of work and a posting cadence.
And it compounds. A complete profile with steady reviews and regular posts grows its Map Pack position over time and pulls your review signals in too. Most salons that struggle to rank on Google aren't beaten by competitors with better websites. They're beaten by salons with better GBP profiles.
Your local rank, every week. Across your whole area.
We don't just set up your GBP and call it done. We track where you rank across the grid of your city, then make the changes that move your pins toward #1.
We do the work. You get the ranking.
On our Site + SEO + Claire plan, GBP optimization is included and ongoing, not a one-time setup. We handle every piece of it.
We compare your profile against the top-ranked salons in your area to find the exact gaps holding you back.
Primary and secondary categories set to match what clients actually search, not what sounds most official.
A 200-word description written for your city, your services, and the clients who are already searching for you.
We populate your full services catalog with pricing and upload your best photos, labeled correctly for search.
We pre-fill the Q&A section with the questions you get asked most, so Google can surface your answers.
Weekly posts keep your profile active. We monitor for new reviews and trigger Claire to draft a reply before you’ve seen it.
GBP rank is driven by the signals around it.
A 100% complete profile with thin reviews still struggles. And citations build the foundation your GBP rank stands on. NAP consistency is the link. We handle both.
Common questions about GBP optimization.
Most profiles are 60–70% complete. The pieces that are typically missing: secondary categories, a keyword-rich 200-word description, a full services list with prices, Q&A, regular posts, and photo labeling. Those gaps are exactly where the Map Pack ranking lift lives.
Yes. A strong GBP signals to Google that your business is active, accurate, and trustworthy, which flows into your organic rankings too. It's also the primary input for Local Pack and Maps results, which appear above regular results for most salon searches.
Completing the profile and seeding Q&A usually shows movement within four to six weeks. Sustained posting and review momentum compounds from there. There's no honest shortcut, but GBP is one of the faster-moving SEO levers available.
The connection and sync ship on every plan, including the $375 Site: your hours, services, and photos stay in sync with your Google listing. The ongoing optimization, weekly posts, monitoring, and review strategy, is the done-for-you work on Site + SEO + Claire ($970/mo), set up in the first 30 days and run every month after.
See where your GBP stands, in 90 seconds.
Run the free scan. We grade your Google Business Profile alongside your site, your reviews, and your local rank, then show you exactly what's holding you back.