A solo stylist with a real site competes with salons three times their size.
You don't need a team to look like a destination. You need a site that takes new-client inquiries off your plate while you're behind the chair.
Instagram is not a website.
A booking link in a bio is better than nothing. But when someone Googles your name and lands on a clean site with your services, your prices, your gallery, and a one-tap "Book with Maya" button, they book. When they land on a social profile, they scroll past. The difference is not how good your work is. It's whether you have a real page.
First impression. Every time.
Google can't rank an Instagram page.
Social profiles don't rank for “balayage in [your city].” A real site does, especially one with schema markup, a fast load, and service pages built for local search. Clients you've never met are looking for exactly what you do right now. The question is whether your name comes up.
New clients, not just repeat business.
ChatGPT is naming your competitors. Not you.
A growing share of clients ask AI (ChatGPT, Gemini, Perplexity, Claude) to recommend a stylist near them. AI answers with what it can find. If there's nothing credible about you online, you're not in the answer. On the $970 plan, our team works your AI visibility across all four models every month.
4 AI models, tracked + worked monthly.
Your chair is full. Your phone doesn't have to be.
Solo means you're doing everything: the color, the conversation, the schedule. You can't also be answering DMs while you're mid-blowout. A site with a persistent “Book now” button takes the new-client inquiries off your plate. They find you at 11pm, the booking link is right there, and they're on your calendar before you wake up.
Taking bookings while you're in the chair.
Five things that run for you while you run the chair.
Scroll through how the solo setup actually works: your site, your booking, your brand, your local rank, and Claire, wired together.
Built for one person. No features that assume a front desk.
The platform shapes itself to the solo model. One booking link, no team routing, no sections that make you look like you're pretending to be a bigger salon than you are.
No team page, no empty roster
The solo operating model removes the team section entirely, automatically. You set it once in Studio. Your site reads like a one-person business because it is one.
Brand DNA that sounds like you, not a template
Extracted from your existing presence at onboarding: your palette, your type instincts, your tone. It runs through the site and every word Claire writes, so nothing reads like a fill-in-the-blank.
Claire helps a one-person shop compete with a five-person salon
Claire writes your review replies, your service descriptions, and your SEO content, all in your Brand DNA voice. You approve; she drafts.
Live in days, not a month-long agency process
No page builder to wrestle, no briefing document that takes longer to fill out than the site takes to build. We design and launch it around your Brand DNA.
Your domain, your content, yours to keep
Everything you build is yours: the domain, the content, the brand assets. If you ever leave, nothing stays behind.
Month-to-month, no setup fee
No $2,000 build fee, no quarterly contracts. Start when you're ready. Upgrade or downgrade if your situation changes.
Solo stylists who stopped losing new clients to “I couldn't find you online.”
I went from zero bookings through my website to fully booked every week. The difference is real.
MCMaya ChenInstagram was my whole business before. Now Google sends me three or four new clients a month.
JOJade OkaforClaire writes my review replies and I approve them in under a minute. I used to dread that part.
SHSam HartleyIt feels premium. Like I finally have a real business, not just a personal Instagram.
RVRosa VegaI added the Site + SEO plan and went from #8 to #2 for my main keyword in about six weeks.
DADev AnandThe booking link is everywhere on the site. It's embarrassingly easy for clients to find me.
LPLena Park
The site, or the site with someone running the marketing.
Both plans give you the full solo setup (one booking link, no team page, Brand DNA throughout). What changes is who does the ongoing SEO and content work: you, or our team.
The website, done right, and easy to run.
See what’s wrong- ✦Beautiful, lightning-fast front end
- ✦Studio back end, yours from day one
- ✦Solo operating model, one booking link, no team page
- ✦Brand DNA extracted on launch
- ✦SEO foundations: schema, speed, GBP sync
- ✦Unlimited edits, no contract
We run your marketing. You run your salon.
See what’s wrong- ✦Done-for-you SEO, our team does the work
- ✦Local rank, Map Pack & Google Business
- ✦Monthly content production
- ✦Claire, AI writing in your Brand DNA voice
- ✦Review strategy + drafted replies
- ✦AI visibility across 4 models + monthly reporting
What solo stylists actually ask us.
The questions we hear most. If yours isn't here, the free scan walks through your specific situation.